Twitter’s 10th Birthday – A Huge Missed Opportunity
Imagine this: your brand is given a unique opportunity to touch ALL of your customers. The press — one of your most fanatic users and stout defenders — is excited to talk about it. You have deep...
View ArticleThe Big Problem When Executives Fail To Create A Social Presence
Many times I have come to talk with/to a group of senior executives about digital marketing and new tech and, in my pre-work, discover how poorly represented they are on social media. As some of you...
View ArticleIs It Ever Ok To Automate Your Social Media Interactions?
On the one hand, marketers are trying desperately to find shortcuts to spare up some of their valuable time. On the other hand, there are now thousands of social media platforms offering to help...
View ArticleHow To Use Social Media For Event Marketing or How To Get People To An Event!
Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the...
View ArticleHow Many Email Addresses Should I Have? The Marketer’s Challenge
Has this question ever even crossed your mind? It’s possible you have just one email account and have never thought twice about it. But, for most of us, we probably have several email addresses? In...
View ArticleIn Return For Free Wifi? What Is And What Should Be Allowed In Terms of Value...
I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the “permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your...
View ArticleWho Bears The Cost Of Responsibility? Why Business Leaders Need To Change...
Last week (July 3), Tencent’s market value dropped $15 billion. On a total base of $330 billion, that’s a 5% haircut. The media’s narrative was that the stock price drop was due to an announcement by...
View ArticleHow To Cut Through The Noise with Great Content Marketing with Jason Miller...
Minter Dialogue with Jason Miller (MDE244) Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a RocknRoll photographer, author (best-selling Welcome To The...
View ArticleBuilding Blocks And Social Media Communities With LEGO – James Poulter (MDE253)
Minter Dialogue with James Poulter James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission,...
View ArticleThe Future of Blogging Is Dynamic and Filled With AI – But It Will Be Hard Work
I recently spoke on a panel, invited by Bernie J Mitchell, about the future of blogging, with marvelous co-panelists Katie King and Lucy Hall, and moderated by Andy Bargery. The questions and flow of...
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